Watch the Cloything AW18 campaign here.
FLOW FESTIVAL 2018
Take a look at what went down at our first-ever shirt release.
We flew to LA to see what all the hype was about. The hype was in fact real.
We sat down with Sacha Remling, who many consider to be the father of the Finnish Streetwear Game. Read about his wits and past experiences here.
Our friends at Cloything just dropped their AW/18 collection. Take a look at the crazy collection, which ranges from boxing gloves to Lamborghinis.
Finnish Streetwear Pioneers - An Interview with Shafik Kadi
The brand has a story to tell - and it is a dark one. As Vaffa defines itself; “This is not some assembly line second grade shit,” all their materials are produced in Orivesi, Finland and sewn together in Jyväskylä.
Stockmann brought back One Way for a month long pop-up! We took a look at their curated selection of pieces that are styled by trends, not gender.
The Falcon has been inspired by the rebellious and revolutionary icons of the 90’s, such as the Spice Girls and Thelma & Louise today’s, and today’s icons like Kylie Jenner.
Helsinki based photographer Hayley Le took over our second iteration of our “Film Diaries” series.
We gathered the best fits from Flow Festival
Supreme dropped their FW/18 preview and lookbook. Here are some of our favorite pieces from the FW/18 collection.
Issa Vibe has been taking over Helsinki's club scene like a storm with their hot & sweaty RnB and hip-hop parties. We sat down with the guys everyone is talking about.
Blockfest released their merchandise collection lookbook. The collection is a collaboration among Aito Studios and Rotsiauki.
Our friends at Cloything are having a massive sale in Helsinki this weekend!
adidas Originals’ bold new P.O.D-S3.1 silhouette steps out in a classic two-tone colorway this week, rendering the shoe’s distinctive design in a pair of black and white treatments.
We compiled the best end of summer sales for your shopping convenience.
Make your parents proud - tag #HYPEND and you may be featured below.