THE LATEST ON HYPEND® Magazine
Founded in 2016, HYPEND is the leading streetwear and lifestyle media company in Finland - culminating its content on various axles and subcategories of pop culture with a Nordic touch.
HYPEND houses a creative agency that works endlessly to keep brand partners ahead of the curve through a platform for tastemakers. In addition, HYPEND has the biggest free-to-use marketplace for streetwear, fashion and sneakers in Finland.
By the culture, for the culture.
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Polestar Helsinki invited team Hypend to takeover their Helsinki Showroom to celebrate the release of their newest and baddest EV yet - the Polestar 4.
Filippa K is turning 30 this year, and as of so the Swedish fashion house has decided to collaborate with the renowned Swedish photographer J.H. Engström to release a limited-edition book.
The HYPEND x Schott N.Y.C. Varsity Jacket is the first-ever collaboration Schott N.Y.C. has embarked upon in the Nordic Countries. Imagine that – New York's soul meets Finnish youth culture's boldness! Our roots run deep, and together with Schott N.Y.C., we're making waves that'll be felt worldwide.
To celebrate the Originals by Hypend campaign, we invited some members of the Hypend community to party with us at our Showroom in Punavuori, Helsinki - and here’s what happened.
Vincent Catani's journey from Finland to Copenhagen, and his collaboration with the finest eyewear craftsmen in Japan, exemplify his dedication to creating eyewear that transcends trends and becomes timeless.
Unleashing our inner child by visiting the 3 Kaveria ice cream factory and an arcade full of vintage Japanese games.
To continue the Originals by Hypend series that features some of the people that make Helsinki move, we sat down with the multi-talented Kaarle Hurtig for a photoshoot and a brief Q&A interview.
For the 19th episode of our beloved Film Diaries, we decided to share some of the best film photos we took on our ComplexCon trip to Los Angeles in November 2022.
The fourth talent in the Originals by Hypend series is Man Yau, a very talented ceramic artist born and raised in Helsinki in the 90s, whose work has been showcased in the most prominent galleries locally and internationally.
We were recently invited on a trip to London by Puma to check out the release of the new Puma RS-X. The event was one of the coolest we’ve ever been to, and the icing on the cake was Skepta, the freshly appointed brand ambassador for Puma, headlined the event with a private show. Browse the gallery below to join us on a throwback to our London trip!
Filippa K’s new collection channels the aesthetic and sensuality of the 90s-era.
The sold-out Ruka Up North was bigger than ever this year with a strong line-up including some of the coolest young artists from Finland - ibe, Etta, Pihlaja, NCO, Ege Zulu, Madboiali, Blacflaco, Jami Faltin, and Costi.
The exclusive fashion collection created for McDonald’s by VAIN is crafted almost entirely from the restaurant chain’s upcycled staff uniforms - introducing familiar patterns, colors, and details presented in a new contemporary fashion context.
The It-girl is most often a stylish woman who has changed the culture by doing her own thing. A historical example of the all-time It-girl would be Marilyn Monroe herself. Regardless of who the It-girl is to you since every scene has its own It-girls, she is someone with an iconic look and a signature style.