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Founded in 2016, HYPEND is the leading streetwear and lifestyle media company in Finland - culminating its content on various axles and subcategories of pop culture with a Nordic touch.
HYPEND houses a creative agency that works endlessly to keep brand partners ahead of the curve through a platform for tastemakers. In addition, HYPEND has the biggest free-to-use marketplace for streetwear, fashion and sneakers in Finland.
By the culture, for the culture.
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The 1976 Down Parka marks the fiftieth anniversary of a brand that started in the Finnish north with one mission. To create gear that lets people actually go out there.
Siim Liivik, the former pro athlete turned all-around entertainment figure, is now officially Zalando’s brand ambassador for 2026!
Unveiled at Copenhagen Fashion Week — where Team Hypend was on the ground, kindly hosted by Zalando — IAMISIGO’s SS26 collection, Dual Mandate, reclaims a loaded phrase and reframes it as something deeply personal.
Dickies linked up with Goldies Burger hosted by Zalando for a Berlin-style block party full of flavor, fits, and good energy.
Keke has famously said: “I will never enter a racing car without my golden necklace.”
From early morning tennis sessions to prepping for our Winter Popup Sale, our day with Polestar 4 exemplified how seamlessly this electric powerhouse integrates into the trendy Helsinki lifestyle.
Even the folk-hero singer Frederik made a song called “Rytsölät Baanalla” about their shopping sprees.
Here are the top 25 most interesting quotes Hypend picked up from the amazing set of global leaders speaking on Slush’s various stages this year.
Zalando recently took us on an immersive journey through Antwerp to explore the city’s vibrant streetwear scene - known for its cutting-edge style and creative spirit.
We went to London to check out the unveiling of the new audio-only headphones: the Dyson OnTrac headphones.
Building bridges between communities through high-quality craftmanship and recycled natural materials - Introducing the AIDA x Hypend Lucky Clover Necklace.
Polestar Helsinki invited team Hypend to takeover their Helsinki Showroom to celebrate the release of their newest and baddest EV yet - the Polestar 4.
Filippa K is turning 30 this year, and as of so the Swedish fashion house has decided to collaborate with the renowned Swedish photographer J.H. Engström to release a limited-edition book.
The HYPEND x Schott N.Y.C. Varsity Jacket is the first-ever collaboration Schott N.Y.C. has embarked upon in the Nordic Countries. Imagine that – New York's soul meets Finnish youth culture's boldness! Our roots run deep, and together with Schott N.Y.C., we're making waves that'll be felt worldwide.