HYPEND EDITORIALS
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Filippa K is turning 30 this year, and as of so the Swedish fashion house has decided to collaborate with the renowned Swedish photographer J.H. Engström to release a limited-edition book.
The HYPEND x Schott N.Y.C. Varsity Jacket is the first-ever collaboration Schott N.Y.C. has embarked upon in the Nordic Countries. Imagine that – New York's soul meets Finnish youth culture's boldness! Our roots run deep, and together with Schott N.Y.C., we're making waves that'll be felt worldwide.
Vincent Catani's journey from Finland to Copenhagen, and his collaboration with the finest eyewear craftsmen in Japan, exemplify his dedication to creating eyewear that transcends trends and becomes timeless.
Filippa K’s new collection channels the aesthetic and sensuality of the 90s-era.
The exclusive fashion collection created for McDonald’s by VAIN is crafted almost entirely from the restaurant chain’s upcycled staff uniforms - introducing familiar patterns, colors, and details presented in a new contemporary fashion context.
Often considered the most New Balance shoe ever, the 574 might actually be their most unlikeliest icon.
Just as Billebeino has always been inspired by the ability to tell powerful stories, their latest campaign “Spectrum” presents a broad range of spring and sunset-inspired apparel and accessories that further the brand’s focus on rich, bold, and playful tones and materials respecting the wider world around us.
The KARHU x Moomin collaborations celebrate these cherished Finnish originals by drawing inspiration from the characters, colors, and fonts of Moominvalley.
The final collection from Virgil Abloh for Louis Vuitton was recently shown on a dreamy runway in Paris filled with emotions. Definition and redefinition are key to understanding the work of Virgil Abloh at Louis Vuitton.
Jimi VAIN blessed us with a complete collection and a complimentary interview behind the process
Isac Elliot claimed his seat as the King Of The Streets by JD Sports, but you can be one as well!
Remembering the career of a true visionary of our generation: Virgil Abloh.
Ervin Latimer is a graduate from Aalto University, Helsinki with an international career in fashion working for brands like 1017 Alyx 9SM.
The established sports, fashion and outdoor retailer JD Sports is bringing the Christmas heat this season with their “King of the Streets” campaign.
For Pre-Spring 2022, Louis Vuitton launches its second LV² collection – “Louis Vuitton squared” – continuing the creative conversation between Men’s Artistic Director Virgil Abloh™ and Nigo®
The Artek 2nd Cycle store is celebrating its 10-year anniversary with an exhibition of 10 carefully curated products that embody the 2nd Cycle’s story and mission.
Here’s a complete guide for inspiration when you’re picking out snowboarding gear for the upcoming snow season!
Lidl and Makia are dropping a banging collaboration this Thursday - a collab that will feature a hoodie and a dog blanket.
Vitra is celebrating its 10th anniversary of VitraHaus - dive in to see what it’s about!
Les Parfums Louis Vuitton just revealed their seventh fragrance dedicated to men - turning a new page in their journey in perfumery.
The second capsule collection of the Marimekko co-created project was created in collaboration with the internationally acclaimed fashion designer Sasu Kauppi.
Makia is back with another banging collab - this time with KOFF, through a workwear inspired clothing collection, music video and a beer.
Fjällräven, well-known for its manufacturing of high-quality outdoor clothing and equipment, has designed a unique and individually numbered collection, called Samlaren, entirely from their surplus fabrics.
The NFL Super Bowl is here for the 55th time with the Kansas City Chiefs playing the Tampa Bay Buccaneers. EA Sports came together with the NFL for a special collaboration with Studio W, which features hand-drawn graphics on a souveneir T-shirt.
The legendary Finnish design house Marimekko turns 70 years old this year. To celebrate, the brand will release Marimekko Co-created, which highlights four different limited-edition capsules of ready-to-wear and home items with seasonal collections created together with four creatives around the world.
Legendary Finnish design house Marimekko has been making serious waves in the streetwear space lately and this year their fall-winter 2020 Kioski campaign looks better than ever. We sat down for an exclusive interview their head of ready-to-wear Satu Maaranen.
The JIMI VAIN x EA SPORTS jersey will be available in game on VOLTA FOOTBALL from the launch onward and in Ultimate Team for a limited time later in the season.
Here’s how to cop the Hypend & Arcelevn Tee!
The forgotten and discontinued ones. Stroll down the memory lane by browsing through this list!
Polestar Helsinki invited team Hypend to takeover their Helsinki Showroom to celebrate the release of their newest and baddest EV yet - the Polestar 4.