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MAGAZINE Magazine Streetwear Pioneers Culture Emerging Labels Film Diaries Editorials SHOPPodcast Community Community Group Write For Us Store Guide Brand Guide Gallery FAQ About About Contact References Archive Press
HYPEND | Curating Streetwear Culture
Curating Culture

Hypend Magazine

Curating Culture

The State of Collaborations Between Football and Streetwear Fashion
The State of Collaborations Between Football and Streetwear Fashion

These collabs have existed for generations, but they’re finally gaining major hype.

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CultureGuestOctober 28, 2019 Comments
The North Face 7 Summits Collection
The North Face 7 Summits Collection

We shot a lookbook for The North Face with their alpine inspired 7 Summits collection.

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EditorialsJoel KotivuoriOctober 26, 2019thenorthface, lookbookComment
Five Underrated Sneakers for Your Weekly Rotation
Five Underrated Sneakers for Your Weekly Rotation

With the help of adidas and The Athletes Foot, we sourced five sneakers that are often overlooked.

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EditorialsJoel KotivuoriOctober 15, 2019Comment
Guide to Dressing for F/W Season in the City
Guide to Dressing for F/W Season in the City

A guide to striking the right balance between warmth and cool in the cold city streets.

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EditorialsGuestOctober 13, 2019Comment
Why NIKE P-6000 is Unique in the Sneaker World
Why NIKE P-6000 is Unique in the Sneaker World

The Nike P-6000s more than play their role in the ‘new-retro’ wave, yet, they clearly stand alone from the crowd.

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EditorialsGuestOctober 9, 2019Comment
Cloything HOETY Skateboarding Video is Out!
Cloything HOETY Skateboarding Video is Out!

HÖTY (HŒTY) was filmed using only old Sony VX film cameras equipped with fisheye lenses!

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CultureKasper KasanenOctober 3, 2019Comment
Film Diaries 006: Summer Vibes 2019
Film Diaries 006: Summer Vibes 2019

Summer 2019 reminiscing.

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Film DiariesKasper KasanenSeptember 30, 2019 Comments
We went to the EA Sports FIFA 20 World Premiere in London
We went to the EA Sports FIFA 20 World Premiere in London

We flew out to London for the FIFA 20 world-premiere and it was lit to say the least.

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EditorialsJoel KotivuoriSeptember 26, 2019Comment
How Vintage Fashion Plays in Contemporary Times
How Vintage Fashion Plays in Contemporary Times

Needless to say that it is evident that the vintage game is very much alive.

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CultureGuestSeptember 15, 2019 Comment
Film Diaries 005: Black and White Blockfest 2019
Film Diaries 005: Black and White Blockfest 2019

Blockfest 2019 on film.

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Film DiariesKasper KasanenAugust 30, 2019Comment
My Favorite Things 5 Years Since
My Favorite Things 5 Years Since

Finnish skateboarding brick & mortar storefront celebrates it’s 5th anniversary - with a great story to tell!

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CultureKarim AwadAugust 21, 2019Comment
Flow Festival 2019
Flow Festival 2019

The vibes and best fits of Flow Festival. Browse through what went down at the most anticipated festival of the summer!

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EditorialsJoel KotivuoriAugust 16, 2019Comment
Hypend Culture Double T-Shirt Collection Lookbook
Hypend Culture Double T-Shirt Collection Lookbook

We shot a lookbook for the Hypend Culture Tee.

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EditorialsKasper KasanenAugust 7, 2019cultureteeComment
Hypend & Beyond Cultural Market Creative Vendors Announced!
Hypend & Beyond Cultural Market Creative Vendors Announced!

We’re thrilled that these guys will be joining us to the event on Thursday!

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CultureKasper KasanenAugust 6, 2019Comment
Beyond x Pomar®


Beyond x Pomar®



Beyond joined forces with Pomarfin to create the perfect loafer for the new generation.

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EditorialsJoel KotivuoriAugust 4, 2019 Comment
Tarvas x Engineered Garments - the Biggest One Yet
Tarvas x Engineered Garments - the Biggest One Yet

TARVAS compliments Engineered Garments’ upcoming collection with a collaborative shoe capsule.

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EditorialsOula ValkeinenJuly 15, 2019Comment
Finnish Streetwear Pioneers | Juho Pihlajaoja
Finnish Streetwear Pioneers | Juho Pihlajaoja

A stylist & the founder of the infamous Variety Vintage.

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Streetwear PioneersKasper KasanenJuly 8, 2019Comment
Peroni Crowns 2019 Style Ambassador
Peroni Crowns 2019 Style Ambassador

Peroni wanted to send the coolest Finn to London Fashion Week with our help.

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CultureOula ValkeinenJune 18, 2019Comment
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