Peroni Crowns 2019 Style Ambassador

Premium Italian beer, Peroni Nastro Azzurro captures the Italian spirit. It represents a passion for life, authenticity and quality. It is brewed using the timeless creativity and flair of Italy. All these things combine to make Peroni a brand that is synonymous with style.

To prove Peroni’s style credentials it launched an open call to Finland’s top fashionistas searching for its first-ever Finnish Style Ambassador. The recruiting method was simple. Tag #PeroniFinland in your most stylish picture on Instagram. The prize; A trip to attend London Fashion Week as well as the illustrious title of Official Peroni Style Ambassador.


Finland’s top fashionistas came out in force to answer the call with over 150+ entries, including some of the country’s most known fashion influencers. But once all entries had been reviewed one winner was chosen above all others - @ruutukuningatar.

@ruutukuningatar was named as the first ever 2019 Peroni Style Ambassador along with 5 runner-up entrants in a After Work party held in Sköne restaurant, Helsinki. @ruutukuningatar will now attend London Fashion Week on behalf of Peroni, between September 13th – 17th, showcasing her style and flair whilst cementing Peroni as one the leading supporters of Finnish style.

Thank you everyone who took part in this - keep the outfit posts coming!