Peroni Crowns 2019 Style Ambassador

Premium Italian beer, Peroni Nastro Azzurro captures the Italian spirit. It represents a passion for life, authenticity and quality. It is brewed using the timeless creativity and flair of Italy. All these things combine to make Peroni a brand that is synonymous with style.

To prove Peroni’s style credentials it launched an open call to Finland’s top fashionistas searching for its first-ever Finnish Style Ambassador. The recruiting method was simple. Tag #PeroniFinland in your most stylish picture on Instagram. The prize; A trip to attend London Fashion Week as well as the illustrious title of Official Peroni Style Ambassador.

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Finland’s top fashionistas came out in force to answer the call with over 150+ entries, including some of the country’s most known fashion influencers. But once all entries had been reviewed one winner was chosen above all others - @ruutukuningatar.

@ruutukuningatar was named as the first ever 2019 Peroni Style Ambassador along with 5 runner-up entrants in a After Work party held in Sköne restaurant, Helsinki. @ruutukuningatar will now attend London Fashion Week on behalf of Peroni, between September 13th – 17th, showcasing her style and flair whilst cementing Peroni as one the leading supporters of Finnish style.

Thank you everyone who took part in this - keep the outfit posts coming!

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