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MAGAZINE Magazine Streetwear Pioneers Culture Emerging Labels Film Diaries Editorials SHOPPodcast Community Community Group Write For Us Store Guide Brand Guide Gallery FAQ About About Contact References Archive Press
HYPEND | Curating Streetwear Culture
Curating Culture

Hypend Magazine

Curating Culture

TARVAS – The Choice for Northerners
TARVAS – The Choice for Northerners

Combining functionality and good looks to a shoe isn’t a problem anymore - thanks to TARVAS!

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Emerging LabelsOula ValkeinenJuly 3, 2018
Film Diaries 001: adidas London
Film Diaries 001: adidas London

Welcome to a new segment called "Film Diaries," where we celebrate film photography (no, gudak doesn't count). 

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Film DiariesKarim AwadJune 20, 2018 Comment
MAKIA X Flow Festival
MAKIA X Flow Festival

Flow Festival and Makia have combined forces on a capsule collection for the 2018 Flow festival.

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EditorialsJoel KotivuoriJune 18, 2018Comment
Our First Look at the Adidas Originals P.O.D. System
Our First Look at the Adidas Originals P.O.D. System

We were invited to check out the highly anticipated P.O.D. System from adidas Originals.

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EditorialsJoel KotivuoriJune 14, 2018Comment
Kanye Loves Finnish Merch!
Kanye Loves Finnish Merch!

Kanye rocking TippaT’s merch.

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EditorialsJoel KotivuoriJune 5, 2018Comment
We Are Releasing Our Own Shit
We Are Releasing Our Own Shit

Shop hypend is now open!

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EditorialsJoel KotivuoriJune 2, 2018Comment
SSENSE Summer Sale HYPEND Staff Picks
SSENSE Summer Sale HYPEND Staff Picks

We did the ground work for your shopping spree. Happy hunting!

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EditorialsJoel KotivuoriMay 22, 2018
Good Kick "All Good" Fila Mindblower
Good Kick "All Good" Fila Mindblower

Goodkicks x Fila collab dropped on store shelves all over the world.

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Emerging Labels, EditorialsGuestApril 20, 2018
Spring Essentials | Caliroots | Swedish Streetwear Store
Spring Essentials | Caliroots | Swedish Streetwear Store

Spring is the perfect time of the year to clean out your closet!

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EditorialsJoel KotivuoriApril 12, 2018
Puma x Big Sean SS18 Collection Pre-Launch Party
Puma x Big Sean SS18 Collection Pre-Launch Party

Hypend was invited to the exclusive pre-launch event in Hollywood, Los Angeles on March 19th. 

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Emerging Labels, EditorialsKasper KasanenMarch 21, 2018Comment
Ten Gifts Under 25€ | END Clothing Online Store
Ten Gifts Under 25€ | END Clothing Online Store

It's always gift season somewhere. Are you having issues finding the perfect gift for a friend or better half?

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EditorialsJoel KotivuoriMarch 17, 2018Comment
Heat for Cheap from Caliroots | Swedish Streetwear Store
Heat for Cheap from Caliroots | Swedish Streetwear Store

There is no better time to indulge in some awesome sale finds than at the edge of spring!

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EditorialsJoel KotivuoriMarch 16, 2018Comment
Converse One Star Hotel
Converse One Star Hotel

We took a look inside the mysterious Converse One Star Hotel

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EditorialsJoel KotivuoriFebruary 23, 2018
Beyond Good Helsinki Streetwear Pop-Up Store
Beyond Good Helsinki Streetwear Pop-Up Store

Two of the heaviest Finnish storefronts collaborated on a pop-up shop project. 

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Emerging LabelsOula ValkeinenJanuary 25, 2018
HYPEND x Blockfest 2018 Campaign | Blockfest Tickets
HYPEND x Blockfest 2018 Campaign | Blockfest Tickets

HYPEND tuo jälleen ensi kesän blokeille huipputarjouksen!

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EditorialsJoel KotivuoriDecember 24, 2017Comment
Sneakerness 2017 | Sneaker Convention in Netherlands
Sneakerness 2017 | Sneaker Convention in Netherlands

Annual sneaker convention Sneakerness was held in Rotterdam on 25th & 26th of November. 

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EditorialsOula ValkeinenDecember 11, 2017Comment
Hypend 10K Milestone Event Recap from Makia Store Helsinki
Hypend 10K Milestone Event Recap from Makia Store Helsinki

A recap of what went down at our first-ever shirt release.

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CultureKasper KasanenNovember 7, 2017 Comments
Sneakerbash Helsinki | Sneaker Convention
Sneakerbash Helsinki | Sneaker Convention

The second ever Sneakerbash was held in Helsinki, take a look.

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Emerging LabelsJoel KotivuoriSeptember 23, 2017
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