The Falcon Has Landed
The Falcon has been inspired by the rebellious and revolutionary icons of the 90’s, such as the Spice Girls and Thelma & Louise today’s, and today’s icons like Kylie Jenner. This is also the first project where Kylie Jenner is the face of adidas globally.
The Falcon was originally launched in 1997, way ahead of its time, representing creativity that is not shaken by opinions or prejudices. Respecting the same values, the shoe is re-created for today’s generation. Here in the Nordics, adidas teamed up with 27 creative influencers, whose determination, ambition and strong vision clear the way for a better tomorrow. The list of creators that paved the way for the campaign for the Falcon included three people from Finland: Viivi Huuska, Lina Schiffer and Taika Mannila (seen in the photos below). The Falcon will drop on September 6th at adidas.fi/falcon and select retailers for 109.95 €.