Filippa K’s new collection channels the aesthetic and sensuality of the 90s-era.
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The sold-out Ruka Up North was bigger than ever this year with a strong line-up including some of the coolest young artists from Finland - ibe, Etta, Pihlaja, NCO, Ege Zulu, Madboiali, Blacflaco, Jami Faltin, and Costi.
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The exclusive fashion collection created for McDonald’s by VAIN is crafted almost entirely from the restaurant chain’s upcycled staff uniforms - introducing familiar patterns, colors, and details presented in a new contemporary fashion context.
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The It-girl is most often a stylish woman who has changed the culture by doing her own thing. A historical example of the all-time It-girl would be Marilyn Monroe herself. Regardless of who the It-girl is to you since every scene has its own It-girls, she is someone with an iconic look and a signature style.
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Often considered the most New Balance shoe ever, the 574 might actually be their most unlikeliest icon.
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Visit the HYPEND Compound 2022 from Blockfest’s Backstage digitally here!
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The story of JUSTUDIOS starts from a young woman’s love for a better future and experimental streetwear. JUSTUDIOS creates unisex, experimental, one-of-a-kind clothing that expresses identity, feels good and is eco-friendly. The brand is on a mission to change the world through wearable art on the streets, because streetwear exists in direct contrast to fast fashion.
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The third talent in the Originals by Hypend series highlights Otto Kaipio, the founder of Otto’s Barbershop, located in the Punavuori art district of Helsinki.
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A short while ago, we joined forces with Sinebrychoff for a summer starter after work event at our showroom in Helsinki - dive in!
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Our very own Kasper is featured in our latest Film Diaries with his photos from a month-long leg in Costa Rica earlier this year.
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The second talent in the community-driven series called Originals by Hypend features Lina Schiffer - a Helsinki-based DJ and a radio host.
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Just as Billebeino has always been inspired by the ability to tell powerful stories, their latest campaign “Spectrum” presents a broad range of spring and sunset-inspired apparel and accessories that further the brand’s focus on rich, bold, and playful tones and materials respecting the wider world around us.
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The talented Nita Rehtonen is featured in our latest Film Diaries with her snapshots from Mexico shot with her dear Olympus MJU ii.
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The KARHU x Moomin collaborations celebrate these cherished Finnish originals by drawing inspiration from the characters, colors, and fonts of Moominvalley.
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The final collection from Virgil Abloh for Louis Vuitton was recently shown on a dreamy runway in Paris filled with emotions. Definition and redefinition are key to understanding the work of Virgil Abloh at Louis Vuitton.
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Jimi VAIN blessed us with a complete collection and a complimentary interview behind the process
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