JUSTUDIOS – Casual streetwear inspired by an experimental mind and a better future
” Be the change you want to see.” Vilma Uuttu, Founder of JUSTUDIOS.
The story of JUSTUDIOS starts from a young woman’s love for a better future and experimental streetwear. JUSTUDIOS creates unisex, experimental, one-of-a-kind clothing that expresses identity, feels good and is eco-friendly. The brand is on a mission to change the world through wearable art on the streets, because streetwear exists in direct contrast to fast fashion.
JUSTUDIOS was established in Jyväskylä, Finland in 2021, and it has achieved already great things during its short history. JUSTUDIOS has been trying out different styles on clothes, finding their own style. They create all kinds of streetwear from experimental, one-of-a-kind clothes to unique everyday hoodies and t-shirts. They’ve already found some loyal clients and supporters. JUSTUDIOS clothes are always limited or made from order, and sold by dropping limited amounts of items. Everything they do is made with love for people and the earth.
JUSTUDIOS is not only about making clothes, it’s also about bringing people together and creating culture. Because of that highlights of JUSTUDIOS’ road to this day has been pop-ups in Helsinki and Jyväskylä. They’ve found a way to create a space for people who love fashion and art, local businesses and culture. That’s all JUSTUDIOS thrives to be. Next up is the pop-up hosted by Hypend from Friday to Sunday 26.-28.8.2022 at Helsinki, FIN. People can expect stable streetwear fashion pieces and also some new unique and experimental JS clothes. “This is only the start of everything!” says Vilma Uuttu, Founder of JUSTUDIOS.
To keep up with JS make sure you follow JUSTUDIOS on social medias @justudios.online and check our website www.justudios.online.
Curated by:
Annika Hepola
Photography:
Max Steffansson
Model:
Irene Kolley