Isac Elliot: KING OF THE STREETS

Isac Elliot claimed his seat as the King Of The Streets by JD Sports, but you can be one as well!

EditorialsJoel KotivuoriDecember 23, 2021Comment

Virgil Abloh - The Legend

Remembering the career of a true visionary of our generation: Virgil Abloh.

EditorialsOula ValkeinenNovember 29, 2021Comment

Film Diaries 012: Ruka Up North Festival 2021

Stay tuned for Ruka Up North 2022!

Film DiariesKasper KasanenNovember 22, 2021Comment

Ervin Latimer challenges the definition of masculinity at Pitti Uomo

Ervin Latimer is a graduate from Aalto University, Helsinki with an international career in fashion working for brands like 1017 Alyx 9SM.

EditorialsKarim AwadNovember 16, 2021Comment

King of the Streets by JD Sports

The established sports, fashion and outdoor retailer JD Sports is bringing the Christmas heat this season with their “King of the Streets” campaign.

EditorialsJoel KotivuoriNovember 10, 2021Comment

The Second LV² Collection by Virgil Abloh and Nigo

For Pre-Spring 2022, Louis Vuitton launches its second LV² collection – “Louis Vuitton squared” – continuing the creative conversation between Men’s Artistic Director Virgil Abloh™ and Nigo®

EditorialsJoel KotivuoriNovember 4, 2021Comment

Artek 2nd Cycle: Ten

The Artek 2nd Cycle store is celebrating its 10-year anniversary with an exhibition of 10 carefully curated products that embody the 2nd Cycle’s story and mission.

EditorialsJoel KotivuoriOctober 14, 2021Comment

The Best Dressed Snowboarders to Follow on Instagram for Inspiration for The Upcoming Snow Season

Here’s a complete guide for inspiration when you’re picking out snowboarding gear for the upcoming snow season!

EditorialsKasper KasanenOctober 11, 2021Comment

Film Diaries 011: Fall in Paris 21`

Karim visited Paris this September for his birthday and he curated a collection on snapshots from his trip.

Film DiariesKarim AwadOctober 6, 2021Comment

The HYPEND Culture Tee is Back With Two New Colorways

The HYPEND Culture Tee is back in two new colorways - get your today before they run out!

CultureKasper KasanenSeptember 29, 2021Comment

The Lidl x Makia Collaboration Lets You to Stunt With Your Dog in Matching Outfits

Lidl and Makia are dropping a banging collaboration this Thursday - a collab that will feature a hoodie and a dog blanket.

EditorialsKasper KasanenJune 15, 2021Comment

VitraHaus x Artek Helsinki - post-corona getaway

Vitra is celebrating its 10th anniversary of VitraHaus - dive in to see what it’s about!

EditorialsOula ValkeinenJune 10, 2021Comment

Film Diaries 010: Louis Vuitton Helsinki Store Take Over

The Louis Vuitton Helsinki store invited us to come and take over the entire store after they closed for the public. Here’s what went down.

Film DiariesKasper KasanenJune 7, 2021Comment

Louis Vuitton launches "Imagination" - the quintessential fragrance for men

Les Parfums Louis Vuitton just revealed their seventh fragrance dedicated to men - turning a new page in their journey in perfumery.

EditorialsJoel KotivuoriJune 1, 2021Comment

Sasu Kauppi for Marimekko Co-Created

The second capsule collection of the Marimekko co-created project was created in collaboration with the internationally acclaimed fashion designer Sasu Kauppi.

EditorialsJoel KotivuoriApril 6, 2021marimekko, sasu kauppiComment

Joni Lindroos and Ronja Stanley on How Their Homecourt Fuels Their Creativity

We sat down with Joni Lindroos and Ronja Stanley for an interview about their Homecourt, Post Bar - an underground dance music heaven in Helsinki, Finland.

CultureKasper KasanenMarch 31, 2021Comment