Film Diaries 001: adidas London

Welcome to a new segment called "Film Diaries". This is where we showcase film photography (no, gudak doesn't count). Whether it's someone we know or one of our team talents, our aim is to post a set of film photos every other month. Why? Because they're cool. We are not going to have a strict schedule with this, but we will do our best to keep it bi-monthly.

This month, we take a glimpse into Karim Awad's film photography from the past few months. The majority of the pictures are taken at events that HYPEND has been graciously invited to, from the likes of the Adidas P.O.D. System Launch in London to the Nike SK Air 2 Launch in Paris.